About Pink Squid
The case study describes Pink Squid as an award-winning creative agency. It reports that the agency worked with The Fractional HR Department from 2015 and grew from 10 to 65 employees across the UK and US during that period.
Pink Squid case study
People foundations for a growing creative agency
A creative agency wanted to grow its management structure and people practices without losing the values and quality that made it distinctive.
The context
The people challenge
The agency wanted to support sustainable growth and establish a wider management structure while keeping its core values and quality standards.
The work described
Processes shaped around agency culture
Competency framework
Teams defined relevant competencies, with the HR provider structuring and coordinating the framework.
Performance and development
A succession-planning tool and training framework supported objective conversations, skill-gap identification and development.
Fit-for-purpose HR foundations
Policies and procedures were designed with new leaders and reviewed as business needs changed.
Client perspective
Good practice that fits the culture
Tsz Wu says the agency needed a consistent approach as its teams grew and credits the provider’s experience with helping evolve best practices and disciplines suited to its culture.
Tsz WuFounder and Technical Director, Pink SquidStaying useful
Support that keeps evolving
The existing page says the relationship continues on an HR Partner basis, with priorities reviewed each year. The growth from 10 to 65 staff is historical context and is not presented here as caused solely by the HR partnership.